Your personal swim coach Juliette

Meet James

Training experience:
11 years



In the Netherlands since:
September 2020

English, French

You can find James at:
Amsterdam and Utrecht


I grew up in Scotland and moved to France when I was 11. Swimming has always been part of my life; I was hooked since the age of 4. I have been involved in swimming instructing since my mid-teens and went on to become a professional coach when I was 19. I have also worked as a lifeguard for the past 6 years where I used to live in France. Since then, my Creative Business studies have brought me to the Netherlands, where I aim to finish my degree.

I swam competitively back in France, and I fully understand the importance of swimming skills that will ultimately let you appreciate your time in the water. Whether it is for competitors, the casual paddler, or complete beginners, I will enjoy accompanying you in your steps to the next level!



Coaching Style:

I love to watch someone achieve their goals in the water! To achieve this, I adapt very easily to everyone, applying different coaching styles when needed. I always try to make every session as enjoyable as possible, and I will gladly take on a challenge! Sharing my enthusiasm for swimming with my students, showing them how much fun, it can be, is key to making progress in my opinion. With this in mind, every student can constantly push their boundaries within their comfort zone and boost their confidence!




I enjoy teaching technique, whether it is putting your face in the water for the first time without inhaling it through your nostrils, the art of the Butterfly kick and everything in between! It is always a pleasure to guide my students through their first steps in the water and set a solid foundation for future progress.


If you can swim it, you can make it!”

Our adult swim classes

Your Personal Swim Coach will help you become a more confident you, a stronger, fitter and healthier you, a happier, care-free you and ensure your success in learning to enjoy and feel safe in and around water!


If you cannot swim at all and are fearful and/or challenged in water generally.

You took classes before and   failed or it has been a  very long time ago. 

Stroke Improvers

If you can float and swim but are afraid of deep water.

You can swim but are complete exhausted after swimming a short distance. 


If you have no issues in  deep water and able to swim more than  200m without getting exhausted.

You want to become fitter and stronger and swimming is your weekly workout. 

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