Your personal swim coach Juliette

Meet James

Training experience:
11 years


In the Netherlands since:
September 2020

English, French

You can find James at:
Amsterdam and Utrecht

Personal vision:
If you can swim it, you can make it!”


I grew up in Scotland and moved to France when I was 11. Swimming has always been part of my life; I was hooked since the age of 4. I have been involved in swimming instructing since my mid-teens and went on to become a professional coach when I was 19. I have also worked as a lifeguard for the past 6 years where I used to live in France. Since then, my Creative Business studies have brought me to the Netherlands, where I aim to finish my degree.

I swam competitively back in France, and I fully understand the importance of swimming skills that will ultimately let you appreciate your time in the water. Whether it is for competitors, the casual paddler, or complete beginners, I will enjoy accompanying you in your steps to the next level!


Coaching Style:

I love to watch someone achieve their goals in the water! To achieve this, I adapt very easily to everyone, applying different coaching styles when needed. I always try to make every session as enjoyable as possible, and I will gladly take on a challenge! Sharing my enthusiasm for swimming with my students, showing them how much fun, it can be, is key to making progress in my opinion. With this in mind, every student can constantly push their boundaries within their comfort zone and boost their confidence!



I enjoy teaching technique, whether it is putting your face in the water for the first time without inhaling it through your nostrils, the art of the Butterfly kick and everything in between! It is always a pleasure to guide my students through their first steps in the water and set a solid foundation for future progress.


Our adult swim classes

Your Personal Swim Coach will help you become a more confident you, a stronger, fitter and healthier you, a happier, care-free you and ensure your success in learning to enjoy and feel safe in and around water!

Water Introduction

Are you unable to swim, scared or challenged? Have you taken lessons before and failed? Or it has been a long time ago?

Stroke Introduction

You are comfortable in shallow water but are not able yet to perform all 4 basic strokes. This level requires you to have passed the introduction program, or you are able to perform a swim a backcrawl, and a single backstroke (froggy leg).


You can swim comfortably in shallow water, however, deep water gives you discomfort.

This level requires you to know all the 4 basic strokes and you have had swim lessons before.


Do you have no problems in deep water and could you swim more than one lane without pausing? Improve your swimming skills and stamina. Follow the advanced program for diplomas A, B, and C.

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